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By: Sean Moloughney

Editor, Nutraceuticals World

According to the latest report from The Hartman Group, Bellevue, WA, “Coming Trends: A Grounded Perspective on Evolving Consumer Insights,” large generalist retailers are fading, while the myth of one-stop shopping continues to evolve. In addition, consumers continue to reinforce the act of drinking water as part of the daily ritual and seek healthier foods for their children. The report also said that consumers are showing a declining reliance on traditional approaches to medicine. The report, published in two parts, looks at industry trends (Part I) and consumer trends (Part II).

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